Two Brothers and Austin Values: The Story of WOW Total Cleaning & Restoration
The city of Austin is memorable in its own right: the buzzing city is home to numerous parks and lakes, a hub for live music and impeccable food, as well as one of the country’s greenest cities. Austin has established itself not only as a leader but as a bustling community built upon honesty, empathy, accountability, and respect.
It’s these characteristics and qualities of the Texas capital that are reflected in the lives of Austin citizens Gustavo and Oscar Aldama, as well as their business. The brothers moved to the hill country in the 1990s and quickly immersed themselves in the carpet cleaning industry and the community. By July 2003, the Aldama brothers decided to give back to the city that had given them so much and start their own restoration company. Built upon the very same values as their new home, they decided to give it a name that they hoped their customers would feel by the project’s end: WOW Total Cleaning & Restoration
Not Just Carpet Cleaning
First founded as a carpet cleaning service, Gustavo and Oscar’s business blossomed from a single rose to an entire garden. With a loyal customer base and an ever-increasing list of services such as:
– Mold removal and remediation
– Fire damage restoration
– Water damage restoration
– Dehumidifying
– Disinfection
– Carpet cleaning and much more
WOW Total Cleaning & Restoration has expanded its services, client base, and expertise. The list of services can go on, especially if you include confident testimonials from customers.
The Keys to Success

And yet, despite the undeniable growth that the Aldamas have experienced, their core values and message remain unchanged. Their success and the company’s success are not just due to proficiency and devotion; they are owed to an unwavering dedication to Austin’s values, which have defined the city since its birth: honesty, empathy, accountability, and respect. Even almost twenty years after opening their doors, these core values remain the driving force behind their commitment to high-quality service and thoroughly trained and certified technicians.
A lot can happen in two decades—people grow, learn, and transform crucially. And yet, even as owners, Gustavo and Oscar can sometimes be heard answering phone calls, still undeniably committed to helping. Sometimes what’s important and what means the most stays with you the longest, unwavering and strong — just like the city’s values, as well as Gustavo’s and Oscar’s. As technology advances, cities grow, and people change, it’s comforting to know that the Aldamas will stay the same—undeniably committed to hard work, honesty, empathy, accountability, and respect.
Hire WOW Total Cleaning & Restoration
Since 2003, WOW Total Cleaning & Restoration has led the greater Austin area in customer service, quality, and expertise. For a free assessment, any questions, or to browse, please visit our website and our blog for more information.



